The purpose of the social, ethical & environmental audit is to ensure that a business operates in the spirit of the company's values. Given that the Guardian Newspapers Ltd. produces progressive, enlightened newspapers and a web site, as well as write regularly about corporate social responsibility, they also wanted to reassure themselves and others that they measure up to the high standards of their editorials expect of other companies.

Here you can see an interesting example on how a company can selfasses their social contribution credibly. From the media and communication studies point of view this conduct can be viewed as highly advanced and responsible approach to self development that will lead to larger public benefit. It's a classic Win Win case. I would like to see the yellow press and TV giving similar contribution for the common good.